Privacy Policy

This Privacy Policy explains how we collect, use, and share your personal information when you visit or make a purchase from our website (the "Site").

Personal Information We Collect

We automatically collect certain information about your device when you visit the Site, such as information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Furthermore, as you navigate the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and how you interact with the Site. This automatically collected data is referred to as "Device Information" by us.

We collect Device Information through the use of the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • "Log files" track Site activity and collect information such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web beacons, tags, and pixels are electronic files that record information about how you interact with the Site.

Furthermore, when you make or attempt to make a purchase through the Site, we collect information from you such as your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. This is referred to as "Order Information" by us.

How We Use Your Personal Information

We use the Order Information we collect in general to fulfill any orders placed through the Site (including processing your payment information, arranging shipping, and sending you invoices and/or order confirmations). Furthermore, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • Provide you with information or advertising about our products or services based on the preferences you have shared with us.

We use the Device Information we collect to help us screen for potential risk and fraud (specifically, your IP address), and to improve and optimize our Site more broadly (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may share your Personal Information in order to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to protect our rights in other ways.

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by clicking on the following links:

  • Facebook: https://www.facebook.com/settings/?tab=ads
  • Google: https://www.google.com/settings/ads/anonymous
  • Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do Not Track

Please be aware that when we receive a Do Not Track signal from your browser, we do not alter our Site's data collection and use practices.

Your Rights

If you are a European resident, you have the right to request access to your personal information and to have it corrected, updated, or deleted. If you wish to exercise this right, please contact us using the information provided below.

Furthermore, if you are a European resident, please be aware that we are processing your information in order to fulfill contracts we may have with you (for example, if you place an order through the Site) or to pursue our legitimate business interests listed above. Furthermore, please be aware that your data will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Site, we will keep your Order Information for our records unless and until you request that we delete it.

In addition, we will keep your Device Information for up to 26 months.

Changes

We may update this privacy statement from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.